I am a strategic, results-driven field marketing and consumer promotions leader with extensive experience driving sales, shopper engagement, and omni-channel campaigns for major brands including Benjamin Moore, Marcal, Heineken, Reckitt Benckiser, Heinz, and Pepsi. I excel at creating and executing integrated retail programs, optimizing co-op and promotional budgets, and partnering with retailers to increase visibility and market impact. I am known for strong relationship-building and negotiation. I have delivered consistent, measurable growth through data-driven strategies, successful product launches, and high-performing promotional initiatives across national and regional markets.
My Marketing Philosophy
I believe effective marketing happens where strategy and real-world behavior intersect. With a foundation in field marketing and consumer promotions, I design omni-channel programs that meet customers at the exact moments they’re making decisions—online, in-store, and everywhere in between. To me, “omni-channel” means creating a seamless brand experience across every touchpoint so customers receive the same clear message whether they’re browsing a website, scrolling on social media, or standing in front of the shelf.
My approach blends data, creativity, and on-the-ground insight to build campaigns that are targeted, measurable, and easy for teams to execute. I focus on simplifying the path to purchase, strengthening retail partnerships, and creating consistent brand experiences that drive sustainable growth.
Above all, I operate as a true partner—translating business goals into practical, high-impact marketing that delivers results you can see in the market.